Public Relations

Three year programme

 

1961. First Public Relations School in Spain

Course structure :
AREA SUBJECT YEAR
COMMUNICATION Advertising 9
Psychology of Communication 6
Sociology of Communication and Consumption 6
Social Psychology 6
Strategy of the media 4,5
Advertising Strategy 3
Audiovisual Communication 4,5
COMUNICATION TOOLS Computer Graphics 3
Office Automation 3
Language & Style 3
English 6 9
Business English 9
Web Design 3
BUSINESS MANAGEMENT Economics 6
Marketing 9
Market Research 6
Team Management & Corporate Structure 6
CRM 6
Strategic Management 4,5
On Line Marketing 3
Writing in Journalism 3
PUBLIC RELATIONS TECHNIQUES Corporate identity 3
Ceremonial & Protocol Techniques 6
Accounts Management 3
Public Relations 9 9 9
CREATIVE DEVELOPEMENT Business & Institutional Communication 6
Processes & Creative Techniques 6
Practice 1,5 6
Project 3
TOTAL CREDITS 60 60 60
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