Marketing

Three year Programme

 

Since 1969

Course structure :
AREA SUBJECT YEAR
COMMUNICATION Public Relations 9

Advertising 9

Psychology of Communication 6

Sociology of Communication and Consumption 6

Strategy of the Media
4.5
Advertising Strategy

3
COMMUNICATION AND MANAGEMENT TOOLS Office Automation 3

Computer Graphics 3

Statistics 3 6
Accounting Management
4.5
English 6 9
Business English

9
BUSINESS MANAGEMENT Economics 6

Product Management
9
Corporate Management
4.5
Financial Management
4.5
Team Management & Corporate Structure

6
Strategic Management

4.5
BUSINESS COMMUNICATION Corporate Identity
3
CRM

6
On Line Marketing

3
Merchandising

3
MARKETING Marketing 9

Market Research
6
Motivation Analysis
3
Sales
6
Distribution Policy

4.5
Price Policy

4.5
Commercial Logistics

4.5
International Marketing

3
Marketing Plan

9
TOTAL CREDITS 60 60 60
Request information
Back