Advertising

Three year programme

Advertising School logo, CENP

1961. First School of Advertising in Spain

Course structure :
AREA SUBJECT YEAR
COMMUNICATION Public Relations 9

Psychology of Communication 6

Sociology of Communication and Consumption 6

Strategy of the media
4.5
Audiovisual Communication

4.5
COMUNICATION TOOLS Computer Graphics
3

Office Automation 3

Language & Style
3

English 6 9
Business English


9
Merchandising

3
Web Design


3
BUSINESS MANAGEMENT
Marketing 9

Economics 6

Market Research

6
Corporate Identity

3
Product Management

9
Motivations
3
Team Management & Corporate Structure


6
CRM


6
Strategic Management


4.5
On Line Marketing


3
ADVERTISING TECHNIQUES
Advertising 9

Accounts Management

3
Media Planning

4.5
Advertising Strategy


3
Graphic & Audiovisual Production


6
CREATIVE DEVELPMENT
Graphic Design for Advertising

6
Writing for Advertising

6
Processes & Creative Techniques

6
Campaigns

6
TOTAL CREDITS 60 60 60
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